Expertise

Areas of expertise

Experience-based expertise across project delivery, e-commerce and brand operations, web quality, and AI-assisted work.

01 — Project delivery

Turn complex requirements into executable plans

Requirements clarification and definition support
Estimates, budgets, effort, and schedule management
Delivery, quality, and release support
Post-release evaluation and improvement planning

Related experience: Healthcare digital delivery, ODA, and business operations

02 — Stakeholder alignment

Connect people with different areas of expertise

Clarifying client requirements
Directing internal production teams
Selecting, briefing, and managing external vendors
Coordinating procurement, tenders, and local teams

Related experience: Healthcare digital delivery and international cooperation

03 — E-commerce & brand operations

Operate sales and websites as one business system

Online retail operations since 2001
Product planning and sales for women’s apparel, accessories, and PsLing products
Building and operating multilingual Shopify cross-border commerce
International sales through e-commerce
Historical Amazon Vendor and Seller operations

Related experience: PsLing, PSNY, multilingual commerce, and international sales

04 — Measurement & web quality

Keep implementation and evaluation connected

GTM and GA4 configuration
BigQuery queries and views
Looker Studio / Data Portal
SEO/LLMO, structured data, and Core Web Vitals
Monitoring AI-search appearances in Search Console
WCAG 2.2 implementation planning and direction

Related experience: Healthcare digital delivery and web/e-commerce operations

05 — AI-assisted work

Use AI to support accountable human decisions

Workflow automation with Claude Code and Codex
Accessibility review support
Metadata and structured-data extraction
GA4 and BigQuery analysis support
AI-assisted implementation with Next.js, React, and Vercel

Related experience: Healthcare digital delivery and PSNY

06 — Modern web architecture

Design modern, maintainable websites

CMS migration and information architecture
Next.js, React, and Vercel implementation
Fast delivery through CDN infrastructure
Metadata and redirect planning

Related experience: Web production, site operations, and AI-assisted implementation

AI and web implementation

With AI assistance, I can implement serverless, CMS-free websites using Next.js, React, and Vercel. I use Claude Code and Codex for workflow automation, code generation, validation, and analysis, with human review before adoption.

I treat requirements, information architecture, implementation, release, measurement, and improvement as one connected process rather than isolating technology from delivery.

Experience →Case Studies →